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The primary purpose of email tracking applications is to track data on email whereabouts and trails. These applications can provide insightful information, such as whether an email has been opened, when it was opened, and the location of the recipient when accessing the email. This functionality is especially useful for businesses and marketers who want to understand engagement with their email campaigns and can help optimize communication strategies.

Tracking provides valuable metrics that inform campaign performance and user interaction, allowing senders to refine their content and timing for better results. This type of monitoring is achieved through embedded tracking pixels or unique links embedded within the emails, which notify the sender when the email has been accessed or interacted with.

While spam blocking, conducting phishing attacks, and encrypting messages are important aspects related to email security and management, they do not pertain to the core functionality of email tracking applications, which are specifically designed to provide visibility over email recipient behavior.